May 10, 2024
Nurture
A Message from our Momager this Mother's Day
On Mother’s Day in 2020, in the thick of the pandemic, we took the edamama platform live. On the back of a 100 sqm warehouse, a passionate team and a command center that was our living room couch, our online orders started trickling in. Months of hard work, building and planning all culminated in this magical moment. Like childbirth, the memories of our launch will forever live in my heart, and I couldn’t be more proud of how far we’ve come since then.