The "Trust Your Body, Love Your Baby" campaign was a heartfelt celebration of the incredible power of breastfeeding and the natural wonder of a mother's milk. Throughout August, we at edamama championed the belief that mamas should trust in their body's innate capabilities, letting their love for their baby guide every step of the journey.
This month, we made it our mission to support breastfeeding mamas by providing resources that simplify and enhance your parenting experience. From expert-led breastfeeding 101 sessions both online and in-store to exclusive brochures, lactation cookie treats, giveaways, and special discounts, we ensured that every mama had the tools and encouragement she needed. Here’s a look back at the highlights of our campaign!
We Asked the Communities!
We kicked off the campaign by engaging our partner breastfeeding communities to find out which breast pumps mamas loved most in different categories: Whisper-Quiet Comfort Pump, Squeaky Clean & Easy Pump, Budget Bliss Pump, Hands-Free Hero Pump, and Power Pump Pro. Our partners, including Pumping Inays, Wearable Breast Pumps PH, and Breastfeeding and Pumping Mommy PH, provided invaluable insights. Curious to see the top picks? Check out their recommendations here.
Learning Sessions!
Throughout the month, we hosted various breastfeeding lessons to empower and educate mamas. We began with a livestream session during our Family Expo 2024, featuring Mommy Jess, who shared personal tips and product recommendations that supported her breastfeeding journey.
Speaking of our Family Expo, we wanted to ensure that our breastfeeding mamas had a comfortable and private space where they could pump or breastfeed in peace. We're thrilled to have partnered with Lansinoh to make this special area possible. Thank you for helping us support our mamas!
On August 27, we hosted our "Meet the Expert" session at the edamama branch in Ayala Malls Feliz. Dr. May Fair Damalerio of KonsultaMD led a discussion on how breastfeeding is truly a mama’s superpower. This session was followed by an insightful panel discussion featuring Dr. Damalerio, edamama’s momager and founder, Bela Gupta, and lactation consultant Tin Cervantes of Yokabed, moderated by our Director of Brand & Community, Karla Suguitan. The event was a resounding success, thanks to our sponsors, including Ava’s Kitchen, Bean, UVi Buddy, Moose Gear Baby, Moringa-02, Nala, Little Green, and Unimom.
*2nd and 3rd photos by Mama Dane LiwagFor those who couldn’t attend in person, we ensured that our online community, or "team bahay" mamas, had access to the learning opportunities. We livestreamed the session on TikTok and held another session via edamama Connect, where Tin Cervantes of Yokabed answered breastfeeding-related questions.
Another educational highlight was our "Breastfeeding Decoded" class, held at Ayala Malls Vertis North with Dr. Jamie Isip-Cumpas, made possible by Cycles Baby and Cradle Natural.
Freebies Galore!
We also made sure to spread the love with some delightful goodies for our breastfeeding mamas. We handed out breastfeeding guides and vinyl stickers online, at our expo and in stores.
*Photo by Mama Apol HaviGalacto Bombs was also a generous partner who provided free lactation treats at all edamama stores for mamas who made a minimum purchase of breastfeeding-related items.
And who could forget our daily breastfeeding giveaway? Throughout the month, we delighted mamas with amazing prizes, thanks to our generous sponsors Elation, Buds & Blooms, Junobie, Bosom Buds, and Unimom.
"How To Mama" Videos for More Learning!Our commitment to supporting breastfeeding mamas didn't stop at events and giveaways. We created a series of educational videos posted on our social media channels, offering valuable tips and insights to make your breastfeeding journey smoother. A big thank you to our sponsors, Buds & Blooms, Supermama Lab, Swaddies, Elation, Bosom Buds, and Junobie, for making these videos possible. Check out the videos here.
Lastly, our edamama mamas, Bela and Karla, had the honor of sharing their personal breastfeeding journeys in an interview with ANC's Market Edge. During the segment, they discussed the challenges and joys they've experienced as breastfeeding mothers and highlighted how edamama is dedicated to supporting other mamas on this beautiful but often challenging journey. They emphasized the importance of community, access to reliable information, and the availability of quality products that make the breastfeeding experience more manageable and fulfilling. Their heartfelt stories underscored edamama’s mission to be a trusted partner for all breastfeeding mothers, offering both practical resources and emotional support all through out the journey.
Breastfeeding is a beautiful journey, and at edamama, we are dedicated to building a supportive community where you feel empowered every step of the way. Here’s to all our amazing breastfeeding mamas—Happy Breastfeeding Awareness Month!
