Welcome to edamama Brand Awards, where we recognize and honor the very best brands for moms and families! As we kick off a new year, we're thrilled to showcase these standout brands across different categories that have made a significant impact on the lives of Filipino families.
Finding the right toy for your child can be a daunting task, especially when it comes to promoting their physical and socio-emotional development. With so many options available, it can be hard to know where to start. That's why we've done the research for you and rounded up the best toy brands that are not only fun but also help enhance your child's cognitive, physical, and emotional growth. From educational games to creative play sets, these brands have been recognized for their dedication to providing high-quality toys that inspire, engage, and educate kids. Read on to discover the top toys and learning brands that will make a positive impact on your child's development.
1. anko
Why mamas love it: “This was a gift for my 3 yr old inaanak who was absolutely delighted with it. Beautiful quality and the colors are classy!”
Why the edamama team loves it: “Nothing as sweet as this wooden pretend play set! It includes everything your little one would need to make the most delicious popsicle and ice cream sundae. Lately but not least, its quality is top-notch, just like other anko toys.”
2. Alilo
Why mamas love it: "This is highly recommended. The tablet is big and my daughter really enjoyed writing here because of the colorful effect it makes. Erasing the scribbles is incredibly easy and clean. With just one click, you can erase everything. Another good thing about it also is that you can lock it. So whenever you want to store what you have written, you can do it."
Why mamas love it: “My daughter loves it. She loves to draw and write so bagay na bagay sa kanya. Tipid papel na kami.”
Why the edamama team loves it: “The Magic Writing Tablet’s non-LED screen protects your kids’ vision, shows excellent durability, and minimizes paper waste. The best thing about it? The kids can bring it anywhere and doodle as much as they'd like without any risks!”
3. Disney
Why mamas love it: “Gustong gusto ni baby kasi maliban sa Frozen design niya, maganda ang kulay at matibay. Lagi niyang nilalaro ito kahit sa loob ng bahay.”
Why the edamama team loves it: “This reminds us of childhood, where playing outside after afternoon naps were the real deal. We also love the quality of this Twist Car and it’s safe to use by kids as long as they are 3 years old and up. Can you also believe it’s less than P1,000 pesos?!”
4. Crayola
Why mamas love it: “Wala talagang tatalo sa quality ng Crayola. Simula pagkabata ko, ito na gamit ko. Ngayon, si baby ito na rin ang gamit.”
Why the edamama team loves it: “Crayola is a household brand for a reason. They offer a wide range of innovative art tools, crafting activities, and creative toys to strengthen kids’ imagination, interest in exploration and discovery.”
5. Lego
Why mamas love it: "I purchased the Lego Classic Medium Creative Brick Box for my 8-year-old son and I am so impressed with the product. The 484 pieces provide endless possibilities for creativity and imaginative play. My son has been able to build all sorts of different structures and creations, and the bricks are well-made and durable.”
Why the edamama team loves it: “Aside from the aforementioned, the bright colors of this set are also a plus, making the finished products even more fun to display. Overall, this is a fantastic set and we highly recommend it to anyone looking for a high-quality building block toy that grows with the child.”
6. Yookidoo
Why mamas love it: "One of my best baby purchases. Baby loves it! Sana pala newborn pa lang nabili ko na to."
Why the edamama team loves it: “The Yookidoo Elephant Baby Shower is a compact, battery-operated portable baby shower which is designed to create a gentle stream for newborns, infants, and toddlers! With its easy activation shower head with on/off nobs, it's super easy to control and to maneuver.”
7. Tooky Toy
Why mamas love it: "When I have work to do, I just leave my son with this easel and he’s all good! He will stay focused for hours, doing something fun and creative. Most sulit purchase of the month!”
Why the edamama team loves it: “It’s a good and healthier alternative to screen time. Doing more art-related activities on this easel can help increase your child’s attention span and improve essential life skills such as creativity, fine motor skills, and sensory motor skills.”
8. Barbie
Why mamas love it: "My go-to gift for all my kikay inaanaks!”
Why the edamama team loves it: “Barbie dolls have been a popular toy for generations of children, and it's not hard to see why. Beyond their iconic design, Barbie dolls offer endless possibilities for imaginative play and storytelling. Children can use them to act out real-life scenarios, create their own adventures, and explore their individuality through fashion and accessory play.”
9. Doona
Why mamas love it: "Quality product and quality service. As always, super sulit ang Doona products at pwede pang matagalang gamit."
Why the edamama team loves it: “If you’re looking for a fun, safe, and comfortable ride for your growing little one, then this Doona Liki Trike is the one for you.”
10. Learning is Fun
Why mamas love it: "What you see is what you get! A quality book set that doesn’t break the bank. Super love this!”
Why the edamama team loves it: “This delightful and lovable set of four board books gives your child a headstart on learning the basic concepts such as ABC's, numbers, shapes, colors and animals with fun. The best gift, at the end of the day, is the gift of learning!”
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