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edamama Launches First Full-Scale Store in the Philippines, Gears Up to be The Leading Omnichannel Parenting Brand in the Country
Manila, 25 March 2023 – edamama, an e-commerce platform that aims to simplify decision-making for parents and bring everyday joy in raising their families, has opened its first-ever full-scale store in SM Southmall, Las Piñas. The store is a significant milestone for edamama as it marks the company's plans for aggressive expansion into the offline space.
Launched in May 2020 by husband and wife founders Nishant D’Souza and Bela Gupta, edamama offers a personalized shopping experience through content, community, and commerce-driven strategies that simplify decision-making for parents. Through its proprietary platform, edamama helps bridge the trust gap in the Philippine retail landscape for safe, authentic and affordable parenting products and services. Since its launch, edamama has fulfilled millions of products across the country with industry-leading average order values. With its innovative and intuitive e-commerce platform, edamama has made parenting easier.
"The opening of our first physical store in SM Southmall is an exciting realization of edamama’s vision since inception to go where our customers are. We are proud to have made it happen through the amazing synergies we have with our partners, merchants, employees and our community," said founder, Bela Gupta. "We want to make sure that Filipino parents can shop with ease and convenience, whether it's online or offline. edamama will make sure the experience is consistent in all our touch points so that parents can continue to trust and love the products and services we offer."
The new store offers a broad selection of well-loved mother and family brands covering everyday essentials, feeding, gear, skincare, clothing, toys and more. Customers can enjoy a seamless shopping experience with helpful in-store staff, attractive displays, in-store events and services including a childrens’ play area, and exclusive product offerings and promotions. The store also features an increasing assortment of brands exclusive to edamama, including fast-growing local lifestyle brand bean and Australian retail giant Anko (of the Kmart Group), offering high-quality and affordable apparel, baby gear and kids’ toys and learning materials at unbeatable prices.
"Our offline stores represent a physical extension of our incredible community, enabling us to better connect with our customers wherever they are, and provide them with an even more personalized and simplified shopping experience," said founder, Nishant D’Souza. "Our goal has always been to make the parenting journey more comfortable and well-supported, and having a physical footprint has always been core to that vision."
The opening of the store is only the start of edamama's expansion into the omnichannel retail industry, with more stores planned in the future. Customers can stay updated on new product launches, promotions, and events by following edamama's social media channels and downloading the edamama app.
The store is located at the 2nd level of SM Southmall near the Door 2 entrance of the mall.
For more information on edamama, visit them online at:
Facebook: https://www.facebook.com/edamama.ph
Instagram: https://www.instagram.com/edamama.ph
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