BYS Cosmetics was created in 2004 as a result of founders on a mission to create a color cosmetic brand that customers could relate to, trust, and afford. BYS produces affordable solutions for women who want to look good without breaking the bank. They are focused on new product development and ‘fashionability’ and they are not afraid to play with color. They are 100% cruelty-free and do not test on animals.

These Be Free Palettes offer subtle, neutral tones with a little shimmer that is inspired by earthy elements. These palettes are formulated with a velvet texture, rich color, and serious all-day staying power.