BYS Cosmetics was created in 2004 as a result of founders on a mission to create a color cosmetic brand that customers could relate to, trust, and afford. BYS produces affordable solutions for women who want to look good without breaking the bank. They are focused on new product development and ‘fashionability’ and they are not afraid to play with color. They are 100% cruelty-free and do not test on animals.

Miracle in a tube, this multi-action Be Free Concealer covers dark circles and imperfections under the eyes. Smooth and blendable it's offered in 3 universal shades. Formulated with premium ingredients, Rose water & Algae Extract, leaves with a firm, bright and full-coverage finish.