BYS Cosmetics was created in 2004 as a result of founders on a mission to create a color cosmetic brand that customers could relate to, trust, and afford. BYS produces affordable solutions for women who want to look good without breaking the bank. They are focused on new product development and ‘fashionability’ and they are not afraid to play with color. They are 100% cruelty-free and do not test on animals.

Soft Be Free Loose Powder sets foundation, even skin tone, controls oil and smooths the texture of the skin. The hyaluronic acid bonded powder creates a non-drying, comfortable finish and keeps skin looking natural in any source of light.