JuJuBe is not your average diaper bag company. You see when you get your first JuJuBe bag, it'll feel different—you'll know right away that it's something special. Once you start digging into the many layers of the brand, you'll realize that we've got a mission that goes beyond just making great bags: they support parents on one of the most stressful, joyful, challenging, and rewarding journeys in life — parenthood. They believe in supporting parents through all stages of babyhood—from newborn to toddlerhood—and they want to make sure you can do it with style and grace.

Meet the Be Packed - your ultimate travel companion for adventures on the streets or in the skies! Small enough to slide into the overhead compartment yet surprisingly spacious inside, this compact backpack is perfect for short jaunts or your little one's school essentials. Utilize the padded media pocket to store your electronics, changing pad (sold separately), or diapers and wipes, while keeping your phone within easy reach in its quick-reach pocket. Boasting multiple pockets including a zippered main compartment, front pocket, outside mesh pocket, and elastic media pocket, it keeps your items organized and accessible. Crafted with light-colored lining, silver ion-treated interior, and highly stain-resistant exterior, spills are a breeze to wipe off. Adjustable backpack straps and a quick-grab top handle ensure comfort and convenience on the go. Complete with metal hardware and machine-washable fabric, it's your go-to bag for any adventure. Don't miss out on the Kawaii Spooktacular print from Tokidoki x JuJuBe, featuring adorable Halloween-themed characters against a backdrop of bats, ghosts, and candy. It's the perfect blend of spooky and sweet for year-round fun!