Richell is a premium Japanese brand established in 1960.  It has successfully established itself as a leading premium baby products supplier in the Southeast Asian region. Richell is known for its innovations in baby products, among which is the highly popular Cup de Straw Training mug.

The Cup de Straw Training mug is a unique straw cup designed to help babies learn to sip from a straw and transition to direct-cup drinking as they age. It trains babies to use the straw through a special button in the lid that generates liquid flow with a gentle press.  When capable already, the lid may be taken off to allow the baby to grab the cup from its dual handles and directly drink from it. The Cup de Straw Training has a maximum scale capacity of 190ml, and is made of BPA-Free polypropylene and lightweight silicone rubber.   It has ergonomic dual-handles and a soft lip-shaped straw that were specifically designed with the baby’s comfort in mind.  With only a few parts, the dishwasher-safe Cup de Straw can easily be taken apart and cleansed.  The Cup de Straw Training is recommended for babies 6 months and older.