The Superfood Grocer shed light on the need to add nutrient-rich, plant-based, whole foods to our daily diet, to supply our body with what it needs to thrive, to boost life, to heal and maintain itself, and to fight what we have accepted as “normal” -- low energy, difficulty sleeping, difficulty getting up in the morning, constant cravings, unmanageable weight gain, dull and aging skin, low immunity, depression, and eventual serious diseases pegged to "old age" (cancer, diabetes, heart disease, Alzheimer's, among others), which are actually more of the outcome of misinformed daily decisions on diet and lifestyle accumulated over time.

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