Najell, a company born in Lund, Sweden, was created by Niklas and Freja, a dynamic duo who wanted to make life a bit easier for mamas. They came up with their first product, the Babynest SleepCarrier, when Niklas noticed how his niece would always wake up whenever she was put down. This sparked the idea to create something that would keep little ones snug and asleep even during the move.

The Najell Rise Baby Carrier is a game-changer for mamas who love to keep their babies close while on the move, but don't want to fuss with complicated gear. Designed for babies up to 15kg, it's perfect for active parents who need a light, easy-to-use carrier. The Najell Rise stands out with its magnetic buckles that let you secure your baby single-handedly and its adjustable front panel ensures your little one's comfort in any of the three carrying positions: facing you, facing forward, or on your back. It's not just comfortable; it's also safe and promotes healthy hip development, as certified by the International Hip Dysplasia Institute. Made from 100% polyester that meets the Oeko-tex Standard 100, class 1 for safety, this carrier is easy to maintain—just toss it in the wash on its own at 40°, preferably in a washing bag, and skip the tumble drying and fabric softener to keep it in peak condition.