b.box is an Aussie company and they’re on a mission to redefine everyday essentials for bubs and kids. They want to support little people to learn and empower them to be independent and confident in their abilities, all the while making Parents’ Day-to-day easier. They’ve been there and we know every little bit helps! They are meticulous about quality and they are driven by innovation to offer their customers unique solutions to everyday challenges. and they get the greatest buzz when they see kids around the world using, learning, and growing with their b.box essentials.

Feeding your baby or toddler can be a fun adventure! This new roll + go mealtime mat makes hassle-free meals a breeze. This unique and travel-friendly system lets you unroll the mat right onto tabletops or highchair trays for on-the-go convenience. The non-slip base keeps food securely in place, so no more chasing stray pieces around. When mealtime is over, simply pack up, roll up, and go. The built-in curved edge bowl is perfect for supporting the baby's first bites and self-feeding attempts. It's sized just right for wet foods like yogurt, purees, and soups. The soft silicone edges are gentle on gums and ideal for use with the included deep scooped spoon. Scoop up those yummy bites or wipe away any excess - this spoon makes it easy. The three-section divider is great for separating foods and accommodating picky eaters. And don't forget about hydration! There's space for a sippy cup to keep baby hydrated. This mealtime mat is easy to clean and dishwasher safe. At 34cm x 19cm, it fits most standard highchair trays. Make mealtimes fun and hassle-free for you and your baby with our handy roll-and-go mealtime mat! Just unroll, serve, and go. Happy eating!