Small gift, big smile® – It's more than just a catchy phrase; it's the foundation of everything they do, and they're proud to say they've been creating smiles for over 40 years. At Sanrio, they believe that a gift is more than just a gift. Rather, a gift is a means of expressing our heartfelt feelings for others. This philosophy guides all of their activities, whether they're designing a stationery set, a retail store, or an animated television series. From Sanrio boutiques showcasing the ultimate Sanrio collection to smaller assortments in other shopping environments, they invite all their friends and guests to experience the magic of these four simple words.

The Kuromi Rice Cooker is a fun and interactive toy that brings the mischievous charm of Kuromi to your little one’s pretend kitchen! With playful bubbling effects, cheerful sounds, and vibrant lights, it makes pretend cooking even more exciting. The bubbling feature adds a sensory twist, mimicking the real cooking process, while the engaging sound effects enhance the immersive experience. Perfect for young Sanrio fans aged 3 and up, this rice cooker encourages creativity and interactive play, making it a delightful addition to any play kitchen!