Little Freddie uses high-quality ingredients from around the world to create nutritious and delicious baby food. Founded by a dad who wanted better for his own child, Little Freddie offers a welcome alternative to bland and generic baby food options. Their recipes are developed with a registered nutritionist to ensure your little one gets the nutrients they need to thrive, Mama!

The Little Freddie Simply Baby Rice Tent Box (160g) is a gentle first food for your little one, made with smooth, organic rice for easy swallowing. No need for mystery ingredients or hidden sugars, mama - this creamy cereal keeps things simple and nutritious, leaving you more time for cuddles (and maybe a second cup of coffee!).