Soft Hugs is a specialty brand of soft toys, pillows, and baby care accessories that give joy, warmth, and comfort to your little ones. Their baby care and soft toy products are designed and manufactured in the Philippines using all-new fabrics and fiberfill materials that are export grade and pass European EN71 safety standards that ensure their products are safe for babies and very young children. Soft Hugs baby products and soft toys are also designed with a child's learning and brain development in mind. Cute characters, shapes, and colorful patterns are integrated into their product designs to help stimulate brain activity and learning that aid in the physical, cognitive, and emotional development of children. Their signature Soft Hugs bear and bunny and other cute animal characters will be there to accompany your children throughout their growing-up journey.

Soft toys are made of colorful and textured fabric with soft fiber fill. Fabrics used are tested and are safe for babies. Soft Hugs toys are perfect bedside or playtime companions for your son or daughter. Toys are the first objects your child encounters and giving your child a Soft Hugs toy to play with encourages creativity and development of basic social and communication skills important in establishing good foundations for early childhood learning.