JuJuBe is not your average diaper bag company. You see when you get your first JuJuBe bag, it'll feel different—you'll know right away that it's something special. And once you start digging into the many layers of the brand, you'll realize that we've got a mission that goes beyond just making great bags: they support parents on one of the most stressful, joyful, challenging, and rewarding journeys in life — parenthood. They believe in supporting parents through all stages of babyhood—from newborn to toddlerhood—and they want to make sure you can do it with style and grace.

The Bestie - Not too big. Not too small. Juuuuust right. That’s what you’ll think about our purse-sized BFF. With scaled-down cuteness ... meet The Bestie! You won’t leave home without her. You’ve been asking for a mid-sized BFF and we delivered. She’s organized with just the right amount of pockets; including a front pocket with an interior mesh slip pocket, a main pocket with both a zippered and mesh slip pocket and a back slip pocket. She’s versatile with a trio of carrying options ... messenger, backpack, and grab handle. Plus, she’s totally cute! So if you love the BFF and Mini BFF, then you’ll definitely love The Bestie!